7erra
Online Shopping Experience
Brand Identity | App UI/UX
Brand identity and app design for 7erra, a revolutionary in-store shopping platform transforming retail with contactless innovation.
" I developed the brand identity for 7erra, a revolutionary in-store shopping app transforming the retail experience through contactless browsing and purchasing. Alongside 7erra, I also created the complete identity and app UI/UX for its subsidiary product, Storeslacker, ensuring a seamless integration of innovation and design across both platforms. "
" The 7erra logo was designed to embody the brand’s innovative essence, combining functionality with a dynamic visual narrative:
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The Number 7 and Its Mirror: The mirrored 7 forms a distinctive and recognizable brand mark.
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Pointer Shape: The 7 resembles a modern mouse pointer, reflecting 7erra’s digital-first retail revolution.
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Star-like Form: The upward-pointing star shape symbolizes growth and excellence, aligning with 7erra’s mission to lead the industry. "
" Storeslacker: Designing the App Experience
As a subsidiary product, Storeslacker is designed to complement 7erra’s mission by providing users with a smooth and efficient shopping experience. My work on Storeslacker involved the complete app design process, including:
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User Flow Creation: Mapping out intuitive user journeys to ensure seamless navigation.
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Low-Fidelity Models: Developing foundational layouts and wireframes for feedback and refinement.
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High-Fidelity Models: Creating polished designs with a focus on usability, aesthetics, and brand alignment.
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Prototyping: Building interactive prototypes to visualize and test how the app functions in real-time scenarios.
